Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Mary Kay: Affection fragrance for women is targeted to "the woman who is full of confidence, radiance and values her friends, family and relationships," according to Mary Kay. Launching in September, scent is positioned as a "luxurious modern oriental chypre with sparkling energy, warmth, femininity and a touch of romance," company says. Juice contains notes of amber wood, white peony, Chinese osmanthus and pink peppercorn, and is housed in an exclusive-design glass bottle and romantic floral-pattern box. Affection will cost $50. Affection Gift Set, launching in December, includes a silver-colored solid compact fragrance with red velvet carrying pouch, along with shower gel and body lotion. Set will retail for $55...
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Mary Kay: Affection fragrance for women is targeted to "the woman who is full of confidence, radiance and values her friends, family and relationships," according to Mary Kay. Launching in September, scent is positioned as a "luxurious modern oriental chypre with sparkling energy, warmth, femininity and a touch of romance," company says. Juice contains notes of amber wood, white peony, Chinese osmanthus and pink peppercorn, and is housed in an exclusive-design glass bottle and romantic floral-pattern box. Affection will cost $50. Affection Gift Set, launching in December, includes a silver-colored solid compact fragrance with red velvet carrying pouch, along with shower gel and body lotion. Set will retail for $55.... Avon scent: Direct seller has partnered with Swarovski crystal company to create Crystal Aura eau de parfum for women, company says. Bowing in November, Crystal Aura is positioned as "sophisticated and luminous" with notes of star fruit, amethyst rose, musk and woods, Avon notes. Juice is housed in a multi-faceted, rectangular bottle that mimics the shape of a multi-faceted crystal and costs $26 for 1.7 oz. Each bottle neck is adorned with an "enchanting pendant, crystallized by Swarovski," firm notes. Avon plans to promote Crystal Aura with print ads in People magazine.... Lauder campaign: Twelve Estee Lauder brands, including Estee Lauder , Clinique , Aveda , Bobbi Brown , Bumble and bumble , Origins and Joe Malone will sell specially-designed products and distribute pink ribbons as part of company's 14th Annual Breast Cancer Awareness Campaign taking place in October, company reports. Firms also will donate a portion of sales from certain products to The Breast Cancer Research Foundation. For example, Aveda will donate $2 per sales of a $20 tube of limited-edition Aveda Hand Relief, as well as a matching $2 company gift to the foundation. The hand moisturizer also will feature a limited-edition pink ribbon design.... |