Coty Aims To Score With Beckham, Adidas Fragrances For Men
This article was originally published in The Rose Sheet
Executive Summary
David Beckham Instinct, the first in a planned collection of fragrances and ancillaries under the British soccer star's name, will debut in the U.S. in October, according to Coty. The men's scent was unveiled at the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27