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Coty Aims To Score With Beckham, Adidas Fragrances For Men

This article was originally published in The Rose Sheet

Executive Summary

David Beckham Instinct, the first in a planned collection of fragrances and ancillaries under the British soccer star's name, will debut in the U.S. in October, according to Coty. The men's scent was unveiled at the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27

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mary-kateandashley: Coty beauty brand is launching direct-to-consumer e-commerce operation at www.shopmary-kateandashley.com, an online store expected to help broaden brand awareness and improve consumer access to products, according to eFashionSolutions, which is managing the operation. The site, which will feature the brand's fragrances, cosmetics, accessories and apparel, will enable mary-kateandashley to gain more insight into its customers through data intelligence, firm notes. Mary-kateandashley's fragrance portfolio includes the one and two and coast to coast collections; In the spring, coast to coast will expand with London Beat and Tokyo Fusion (1"The Rose Sheet" July 3, 2006, p. 3)...

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