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Hilfiger Fragrances Celebrate 10-Year Anniversary With New Scents

This article was originally published in The Rose Sheet

Executive Summary

Tommy Hilfiger's tommy 10 and tommy girl 10 fragrances, launching in celebration of the designer's 10-year anniversary in the fragrance arena, will be supported with a national print campaign, according to Aramis and Designer Fragrances

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Aramis sibling rivalry: tommy girl sidling up to brother tommy Oct. 6.

ARAMIS SIBLING RIVALRY: TOMMY GIRL WOMEN'S SCENT SIDLING UP to brother tommy at 800 department store doors Oct. 6, the Estee Lauder division said. The "effervescent floral" women's fragrance, a follow-up to Aramis' May 1995 "effervescent woody" men's scent tommy ("The Rose Sheet" Jan. 30, 1995, p. 7), will roll out to an additional 400 doors in the spring. The debut of tommy girl coincides with designer Tommy Hilfiger's move into women's fashion.

Aramis tommy "effervescent woody" fragrance is a new scent category.

ARAMIS TOMMY "EFFERVESCENT WOODY" SCENT IS A NEW CATEGORY of fragrance that offers an "original approach to freshness," the Estee Lauder division said. The scent combines "tangy" citrus accords with "wet fruity" accents and the "invigorating purity" of rain as represented by "swept fresh air" and "cool" herbal notes, all of which result in "a freshness so alive it's almost bubbly," the firm noted. The effervescent "energy" is balanced by "smooth, sexy woodiness," the firm added. The fragrance is launching in May under a licensing arrangement formed between men's sportswear designer Tommy Hilfiger and Aramis last year ("The Rose Sheet" Jan. 3, 1994, p. 15).

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