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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Aveda seasonal color: Fall/winter color collection, debuting in August, supports the season's trends of dramatic eyes, radiant skin and alluring lips, Estee Lauder division says. Collection includes Inner Light Shimmer Accents, a new face and body shimmer designed to deliver "sheer, glistening warmth to face and body in pearlized pink, gold and bronze shimmers," company notes. Shimmer Accents will come in Moonstone, Sunstone and Terrastone shades, costing $20.50 apiece. Range also includes new shades of Uruku Eye Accents, Petal Essence Eye Color Duos, Petal Essence Face Accents and Petal Essence Eye Definer, as well as limited-edition Lip Shines, Lip Glazes and Lip Color Concentrates...

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Playtex sale

Banana Boat marketer announces it has sold certain "non-core" brands including Baby Magic and Mr. Bubble to Cenuco, Inc. for $57 mil. in cash. "The divestiture of these brands is consistent with our strategic focus on our core categories of Feminine Care, Infant Care and Skin Care," Playtex President and CEO Neil DeFeo said in a Nov. 16 statement. Baby Magic has weighed on firm's top line growth in recent quarters, and last month the company announced plans to relaunch the brand in Q1 in an effort to revitalize the line (1"The Rose Sheet" Oct. 31, 2005, p. 7). As a result of the sale, Playtex is lowering its 2005 sales projections by approximately $6 mil., and by approximately $53 mil. on a fully annualized basis. Transaction is expected to be dilutive to net earnings by less than $0.01 per share and result in a book loss in the fourth quarter, company notes. Proceeds from the sale likely will be used to repay debt or invest in core businesses, according to Playtex...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
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