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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Aveda seasonal color: Fall/winter color collection, debuting in August, supports the season's trends of dramatic eyes, radiant skin and alluring lips, Estee Lauder division says. Collection includes Inner Light Shimmer Accents, a new face and body shimmer designed to deliver "sheer, glistening warmth to face and body in pearlized pink, gold and bronze shimmers," company notes. Shimmer Accents will come in Moonstone, Sunstone and Terrastone shades, costing $20.50 apiece. Range also includes new shades of Uruku Eye Accents, Petal Essence Eye Color Duos, Petal Essence Face Accents and Petal Essence Eye Definer, as well as limited-edition Lip Shines, Lip Glazes and Lip Color Concentrates...
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