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NACDS Marketplace In Brief

This article was originally published in The Rose Sheet

Executive Summary

Sunsilk bows stateside: The launch of Sunsilk in the U.S. represents Unilever's "biggest hair care launch" in the region, company reports during the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27. The collection, which shipped June 12 to mass retailers, is hitting store shelves now, firm noted. Already available in Asia, Europe and Latin America, range comprises 23 products, including two Hispanic-targeted lines housed in Spanish-only packaging. Items in the collection will retail in the $3.79 range, Unilever said. The company announced plans to bring Sunsilk to the U.S. in May (1"The Rose Sheet" May 8, 2006, Sales & Earnings In Brief)...

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Sunsilk gets makeover

Unilever has repackaged its Sunsilk hair-care brand in "fresh new packaging that reflects the fun personality of the brand and stands out on-shelf," according to a June 14 release. "Our customers talked and we listened," Unilever U.S. Hair Care Director Sarah Jensen says. "We took their advice and gave ourselves a Hairapy makeover with vibrant packaging that is consistent with the brand's lighthearted, fun character." The formulations will remain the same; the new packaging will be in full distribution nationwide in July, Unilever says. Separately, the firm announces that Sunsilk will be the exclusive hair-care sponsor at Mercedes-Benz Fashion Week Miami Swim, where the brand will conduct on-site Hairapy makeovers. Sunsilk launched stateside in June 2006 (1"The Rose Sheet" July 3, 2006, p. 6)...

Sunsilk gets makeover

Unilever has repackaged its Sunsilk hair-care brand in "fresh new packaging that reflects the fun personality of the brand and stands out on-shelf," according to a June 14 release. "Our customers talked and we listened," Unilever U.S. Hair Care Director Sarah Jensen says. "We took their advice and gave ourselves a Hairapy makeover with vibrant packaging that is consistent with the brand's lighthearted, fun character." The formulations will remain the same; the new packaging will be in full distribution nationwide in July, Unilever says. Separately, the firm announces that Sunsilk will be the exclusive hair-care sponsor at Mercedes-Benz Fashion Week Miami Swim, where the brand will conduct on-site Hairapy makeovers. Sunsilk launched stateside in June 2006 (1"The Rose Sheet" July 3, 2006, p. 6)...

Growth Of Latina-Positioned Firm Signals Rise Of Hispanic Market

Growing demand for Activate-brand hair care within the United States highlights the presence of a growing Hispanic population searching for hair- and skin-care products that address its specific needs

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