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NACDS Marketplace In Brief

This article was originally published in The Rose Sheet

Executive Summary

Sunsilk bows stateside: The launch of Sunsilk in the U.S. represents Unilever's "biggest hair care launch" in the region, company reports during the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27. The collection, which shipped June 12 to mass retailers, is hitting store shelves now, firm noted. Already available in Asia, Europe and Latin America, range comprises 23 products, including two Hispanic-targeted lines housed in Spanish-only packaging. Items in the collection will retail in the $3.79 range, Unilever said. The company announced plans to bring Sunsilk to the U.S. in May (1"The Rose Sheet" May 8, 2006, Sales & Earnings In Brief)...
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