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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Maybelline: Columbian actress Danna García has joined Maybelline New York as the brand's newest Hispanic celebrity spokesperson, L'Oréal division announces. The actress is featured in TV ads running in Hispanic media outlets. TV ads broke Aug. 21 and print ads debuted in September lifestyle, beauty and fashion books. García has been featured in three soap operas, including "Corazón Partido," which had its finale on the Telemundo network earlier this year. "We are delighted to have a talented and intriguing spokesperson that has such a strong relationship with the Hispanic community," Maybelline says. The company recently re-signed model Christy Turlington as a spokesperson in ads targeting women ages 35+ (1"The Rose Sheet" Aug. 21, 2006, Marketing In Brief)...
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