Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Maybelline: Columbian actress Danna García has joined Maybelline New York as the brand's newest Hispanic celebrity spokesperson, L'Oréal division announces. The actress is featured in TV ads running in Hispanic media outlets. TV ads broke Aug. 21 and print ads debuted in September lifestyle, beauty and fashion books. García has been featured in three soap operas, including "Corazón Partido," which had its finale on the Telemundo network earlier this year. "We are delighted to have a talented and intriguing spokesperson that has such a strong relationship with the Hispanic community," Maybelline says. The company recently re-signed model Christy Turlington as a spokesperson in ads targeting women ages 35+ (1"The Rose Sheet" Aug. 21, 2006, Marketing In Brief)...
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Marketing In Brief
Maybelline: Model Christy Turlington will rejoin Maybelline New York as a spokesperson in ads targeting women 35+, the L'Oréal division announces. Turlington will appear in TV ads breaking Aug. 21, as well as print ads debuting in September issues of fashion, beauty and lifestyle publications, firm notes. Turlington represented the brand in the early '90s. "Christy was the lead spokesperson that helped the brand launch its 'Maybe She's Born With It, Maybe It's Maybelline' tagline in the early '90s and she will again be an important spokesperson for the brand today," the company adds...
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