Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
mary-kateandashley: Coty beauty brand is launching direct-to-consumer e-commerce operation at www.shopmary-kateandashley.com, an online store expected to help broaden brand awareness and improve consumer access to products, according to eFashionSolutions, which is managing the operation. The site, which will feature the brand's fragrances, cosmetics, accessories and apparel, will enable mary-kateandashley to gain more insight into its customers through data intelligence, firm notes. Mary-kateandashley's fragrance portfolio includes the one and two and coast to coast collections; In the spring, coast to coast will expand with London Beat and Tokyo Fusion (1"The Rose Sheet" July 3, 2006, p. 3)...
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