Sonia Kashuk Launches Fragrance Trio, Holiday Gift Sets
This article was originally published in The Rose Sheet
Executive Summary
Sonia Kashuk Beauty is expanding its offerings in Target doors this fall with three liquid fragrances as well as a range of gift sets for holiday, according to Target
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Sonia Kashuk Beauty is expanding its offerings in Target doors this fall with three liquid fragrances as well as a range of gift sets for holiday, according to Target. Building on the successful launch of the Gardenia, Tuberose and Freesia scents in 2002, Kashuk will introduce three "modern" eau de parfums positioned as providing "affordable luxury at its best," the firm said. The collection's Ginseng Blossom and Tuberose juice is a "lush and blissful" scent comprising a blend of aromatic blossoms and "earthy" tuberose, the firm said. White Gardenia and Black Vetiver is a "warm, comforting and elegant" scent that "enhances the richness of opulent bouquets revived with a passing breeze of woodland musk," according to the firm. Citron and Pink Mandarin is a "vibrant, refreshing, clean and modern" fragrance, Target noted. The pink, green or lavender juices are housed in "chic" clear glass bottles "that make a beautiful decorative addition to any vanity," the retailer stated. Each 2 oz. edp will retail for $29.99 in Target doors. Sonia Kashuk also will launch seven color cosmetic gift sets for holiday. The Chic and Shine set comprises two lip glosses in pink and berry shades in a jewelled case, while Stairway to Stardom Slide Cosmetic set is a compact containing three lip glosses, three eyeshadows and a blush. The Leading Lady Holiday Eye set contains a pair of lashes with rhinestones, a tube of adhesive, an eyelash applicator and black liquid eyeliner. Go with the Glow Shimmer Powder set offers an iridescent face and body powder packaged with a Kabuki retractable brush, the company said. The company also will offer three makeup brush sets. The kits will cost between $14.99 and $19.99 apiece. The Sonia Kashuk Professional Makeup collection debuted in 1999 in Target stores (1 , p. 9). - Molly Laas ([email protected]) |