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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Colgate signs Shields: Actress Brooke Shields is featured in a TV ad for Colgate Total breaking now, Colgate-Palmolive announces Oct. 12. The "Healthy Mouth" spot reveals Shields "and her famous healthy smile" as she candidly shares why she relies on the toothpaste to keep her mouth healthy and protected all day. The actress was featured in a print ad for Colgate in the 1970s. Colgate-Palmolive President and Chief Operating Officer Ian Cook announced in May the company would launch new ads in for Colgate Total this year in response to the introduction of Procter & Gamble's Crest Pro-Health toothpaste (1"The Rose Sheet" May 15, 2006, p. 4)...
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