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P&G

This article was originally published in The Rose Sheet

Executive Summary

The Gillette Fusion shaving system generated retail sales of more than $220 mil. within the first seven months of its January launch, Procter & Gamble President and CEO A.G. Lafley states during the firm's annual shareholder meeting Oct. 10. P&G estimated the product would achieve $1 bil. in sales by its third year on shelves (1"The Rose Sheet" Sept. 19, 2005, p. 7). Additionally, the exec updated analysts on the firm's progress in integrating Gillette, which the personal care company acquired for $57 bil. in early 2005 (2"The Rose Sheet" Jan. 31, 2005, p. 3). Nearly 80% of Gillette and P&G commercial operations will be integrated by the end of October, 2006, Lafley notes. "We've managed all these integration details while delivering business and financial commitments on the established businesses," he adds...

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