Jergens Natural Glow, KMS Boost Kao’s N.A. Sales
This article was originally published in The Rose Sheet
Executive Summary
The launch of Jergens Natural Glow FACE Daily Moisturizer and the renewal of the KMS California salon brand drove up Kao's consumer products unit sales in North America and Europe 12.6% to $521.3 mil. (¥1=$.0084) for the six months ended Sept. 30, the Japanese firm reported in an Oct. 23 earnings release
You may also be interested in...
Hair Care In Brief
Frederic Fekkai: Summer Hair collection is designed to protect hair from the damaging effects of the sun, according to the firm. Three-SKU line is formulated with ingredients such as sunflower seed extract to defend hair from UV rays, moringa seed extract to condition and protect hair from stress and bioflavinoids to prolong hair color. Products feature a citrus coconut scent. Summer Hair includes Sun Bandana, a "light, water-resistant, crème gel formula that conditions and strengthens hair" while providing sun protection, firm says. Beach Waves is a spray that adds texture to wet or dry hair, while Wash & Wear refreshes hair with "innovative 'cleansing magnets.'" Formulas, which will retail for $20 apiece, will bow March 15 in department and specialty store doors including Neiman Marcus, Nordstrom, Sephora and C.O. Bigelow...
Marketing In Brief
Jergens: Kao Brands division will extend natural glow self tanning skin care collection to include FACE Daily Moisturizer, "a lightweight, oil-free moisturizer that delivers the optimum amount of naturally glowing color to even out skin tone and gradually gives faces a subtle, luminous glow," firm announces. "Specially developed for delicate facial skin, Jergens natural glow FACE Daily Moisturizer hydrates complexions without clogging pores; its gently balanced formula allows wearers to slowly develop a sun-kissed glow without ever having to worry about streaks or blotches," company claims. Product is formulated with DHA and erythrulose and will come in Fair, Medium and Medium/Tan shades. FACE Daily Moisturizer will launch in mass market doors in March, retailing for $5.99 in a 2.5 oz. tube. Natural Glow Daily Moisturizer for body hit shelves in March 2005 (1"The Rose Sheet" Dec. 20, 2004, Marketing in Brief)...
IFF Narrows Focus To Fragrance, Health, Food
International Flavors & Fragrances agrees to sell its Pharma Solutions business to plant-based ingredients company Roquette for an enterprise value of $2.85bn to reduce debt and streamline its business to three segments, including scents.