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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Colorescience: Mineral makeup company launches pressed shadow compacts featuring three "highly pigmented" shades for a "timeless look that won't go out of style," firm announces. Unadulterated by dyes, the multidimensional mineral shadows allow for highlighting, contouring and lining, company says. Product will bow in two color collections: Richly Retro, offering shades of Jet Black, Roasted Coffee Brown and Matte Cream; and Cool Classics, featuring Slate Gray, Frosty Grape and Matte White. Both kits include two pashmina brushes, a detail liner brush and a dual-ended shadow brush. The items will retail in specialty doors including spas, resorts, doctors' offices and makeup artists' studios, at $35 apiece...
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