Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cover Girl: Spring Forecast Color Collection will debut in March for a limited time, Procter & Gamble says. Lineup features lip and eye items in soft, muted tones and "100% chance of shine," Cover Girl says. Wetslicks will launch the limited-edition SpringSlicks lip gloss, which offers two Wetslicks colors in one tube to deliver "shimmering color and lasting shine." SpringSlicks will be available in Coral Belle, Peach Blossom, Rose Petals, Silk Rose, Very Mulberry and Wild Rose, at $4.99 apiece. Cover Girl also will offer the limited-edition Eye Enhancer 1-Kit Shadow ($2.94) in three sheer shades: Bluebell Bloom, Spring Mist and Subtle Sage. Limited-edition items will be available for approximately eight weeks, firm notes...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says