Divas in demand
This article was originally published in The Rose Sheet
Executive Summary
Firm signs singer/songwriter Sheryl Crow as the face of Revlon Colorist, a new line of premium hair color products debuting in January. Crow, "who brings a sense of real glamour that is relatable," will appear in a national ad campaign comprising TV, Internet, print and in-store placements. Separately, Procter & Gamble announces 18-year-old songstress Rihanna as brand's newest spokesmodel. Ads will be shot this month for a nationwide launch in summer 2007. Rihanna "exemplifies the Cover Girl ideals with her inner confidence and fresh beauty," firm says. P&G last signed Queen Latifah in 2005 to represent the brand's Queen Collection (1"The Rose Sheet" Sept. 26, 2005, p. 2)...
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Firm signs singer/songwriter Sheryl Crow as the face of Revlon Colorist , a new line of premium hair color products debuting in January. Crow, "who brings a sense of real glamour that is relatable," will appear in a national ad campaign comprising TV, Internet, print and in-store placements. Separately, Procter & Gamble announces 18-year-old songstress Rihanna as brand's newest spokesmodel. Ads will be shot this month for a nationwide launch in summer 2007. Rihanna "exemplifies the Cover Girl ideals with her inner confidence and fresh beauty," firm says. P&G last signed Queen Latifah in 2005 to represent the brand's Queen Collection (1 (Also see "Marketing In Brief" - HBW Insight, 26 Sep, 2005.), p. 2).... |