Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
ThermaFuse: Eight Elixir clarifies hair, removing topical buildup such as grease, detergent and other substances that can weigh hair down, making it appear dull and lifeless, firm says. Formulated with a "non-pathogenic bacterial culture" that "rapidly digests" residues such as proteins, sugars, starches and oils, Eight Elixir, selling for $15 for 10 ounces, helps eliminate odors and detoxify and purify hair, company claims. Separately, ThermaFuse is offering gift sets in three formulations - Volume, Moisture and ColorCare - each including a shampoo, conditioner, gel or leave-in conditioner and a finishing product for $19.50 apiece. The brand, which launched in 2005, is sold in salons nationwide and online (1"The Rose Sheet" Oct. 17, 2005, p. 10)...
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