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AGI Dermatics marketing

This article was originally published in The Rose Sheet

Executive Summary

Bio-pharmaceutical laboratory appoints Rpr Marketing Communications as its U.S. agency of record for the Remergent Skincare line, citing in Jan. 9 announcement Rpr's "in-depth understanding of the beauty industry." The seven-SKU Remergent line features DNA enzymes delivered via pH-sensitive liposomes. Products include DNA Repair Formula serum, A.M. Moisture SPF 15, High Intensity SPF 30 and Barrier Repair Formula. "We look forward to generating stronger brand awareness for Remergent, focusing on the DNA science and technology behind the brand," founder Daniel B. Yarosh, Ph.D. says. Launched in 2006, Remergent is sold in doctors' offices nationwide...
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