Lauder Capitalizes On Sales Channels Outside Department Stores For Q2 Gains
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder has turned to alternative distribution channels since the 2006 Federated-May department store merger
You may also be interested in...
Beauty Firms Look To Internet And Virtual Interaction To Expand Distribution
More sophisticated marketing techniques and changing consumer mores are allowing the Internet to command a progressively larger piece of the beauty market
Profound Beauty Grows Virtual Presence To Avoid Going Mass
"Personalized" hair-care firm Profound Beauty is growing its presence online to attract new customers while preserving its status as a prestige brand