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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Mary Kay: Two new Color Stick pencils tint eyes and lips with creamy, water-resistant luster, direct marketer says. Soft Luster Eye Color Stick doubles as a shadow and liner in four creamy sheens - Taupe Shimmer, Violet Dawn, Jade Mint and Copper Glaze - while Matte Lip Color Stick lines and defines lips in Blush Blossom, Berry Silk, Tawny Twilight and Teak Garden. Available now, items retail for $14 apiece. Mary Kay also is expanding its TimeWise anti-aging line with Targeted-Action Line Reducer, a lightweight formula designed to reduce the appearance of lines and wrinkles where they tend to "settle" - at the brows, the corners of the mouth, and between the mouth and chin. Product contains antioxidants, gliadin (a source of amino acids) and light-reflecting microspheres to soften the appearance of wrinkles. Priced at $40, the product will be available in March...

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