Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Mary Kay: Two new Color Stick pencils tint eyes and lips with creamy, water-resistant luster, direct marketer says. Soft Luster Eye Color Stick doubles as a shadow and liner in four creamy sheens - Taupe Shimmer, Violet Dawn, Jade Mint and Copper Glaze - while Matte Lip Color Stick lines and defines lips in Blush Blossom, Berry Silk, Tawny Twilight and Teak Garden. Available now, items retail for $14 apiece. Mary Kay also is expanding its TimeWise anti-aging line with Targeted-Action Line Reducer, a lightweight formula designed to reduce the appearance of lines and wrinkles where they tend to "settle" - at the brows, the corners of the mouth, and between the mouth and chin. Product contains antioxidants, gliadin (a source of amino acids) and light-reflecting microspheres to soften the appearance of wrinkles. Priced at $40, the product will be available in March...
You may also be interested in...
Divas in demand
Firm signs singer/songwriter Sheryl Crow as the face of Revlon Colorist, a new line of premium hair color products debuting in January. Crow, "who brings a sense of real glamour that is relatable," will appear in a national ad campaign comprising TV, Internet, print and in-store placements. Separately, Procter & Gamble announces 18-year-old songstress Rihanna as brand's newest spokesmodel. Ads will be shot this month for a nationwide launch in summer 2007. Rihanna "exemplifies the Cover Girl ideals with her inner confidence and fresh beauty," firm says. P&G last signed Queen Latifah in 2005 to represent the brand's Queen Collection (1"The Rose Sheet" Sept. 26, 2005, p. 2)...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle