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Cellex-C names spokesmodel

This article was originally published in The Rose Sheet

Executive Summary

Caleel + Hayden brand Cellex-C announces Joan Collins as the face of a new anti-aging product slated to hit retail sector this spring, company says. The item, "a truly revolutionary anti-aging product designed to make your skin look as much as 15 years younger than your actual age," will be available in May, Caleel + Hayden says. Collins, who is described as being a fan of Cellex-C skin-care products, was chosen by the brand for her "seeming effortlessness" in maintaining an image of beauty and glamour, firm says, noting, "Ageless has its experts and one of them, most assuredly, is Joan Collins." Cellex-C offers five collections - Sun Care, BetaPlex, Core Formulations, Enhancers and Correctives, sold at the brand's Web site...
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