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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Nivea: Beiersdorf brand is introducing five new products designed to firm, tan and renew skin, with an additional item joining the lineup in April, firm says. Good-bye Cellulite Gel-Cream and Good-bye Cellulite Patches ($12.99 each) target "stubborn areas that typically do not respond well to anti-cellulite measures" by adhering to and continuously releasing L-Carnitine into the skin, firm says. Sun-Kissed Firming Moisturizer, available in two shades - Fair to Medium and Medium to Dark - and Visage Sun-Kissed Facial Moisturizer, both $6.99, moisturize and improve skin's firmness while building an even tan over five days. Skin will glow with Q10 Gentle Spa Micro-Dermabrasion Kit ($19.99), a three-step process comprising pre-treatment cleanser, micro-dermabrasion gel exfoliator and post-treatment balm, according to Beiersdorf. Lastly, Nivea for Men will offer Energizing Hydro Gel ($6.99) this April. The light, energizing moisturizer is formulated with mint extracts, magnesium and taurine, firm says...
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