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Natural Products Expo West In Brief

This article was originally published in The Rose Sheet

Executive Summary

Kiss My Face: Naturals brand introduces new Anti-Cavity, Tartar Control and Sensitive Whitening certified organic aloe vera toothpastes at Natural Products Expo West in Anaheim, Calif. March 9-11. The new products will replace Kiss My Face's Wake Up and Women's toothpastes, which the firm is phasing out, a spokesperson says. The new Anti-Cavity toothpaste is the first Kiss My Face product to contain fluoride; it is available in Cool Mint Freshness flavor, while Sensitive and Tartar Control are available in Cool Orange Mint Freshness and Cool Lemon Mint Freshness, respectively. The toothpastes combine active ingredients with "cleansing" and "soothing" aloe vera instead of water, a filler used in most toothpastes that is "void of any benefit," firm says. Shipping in June, the items retail for $5.95 apiece. Additionally, two new kids' toothpastes are "in the works." Separately, Kiss My Face announces that it has reformulated its sunscreens to be paraben-free...
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