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Listerine fluoride rinse

This article was originally published in The Rose Sheet

Executive Summary

McNeil's new Listerine Tooth Defense "strengthen[s] tooth enamel and protect[s] against cavities" while eradicating "the germs that cause oral malodor so patient's breath feels fresh and clean throughout the day," according to the company, which further characterizes the product as a "great recommendation for patients 12 and above who need help in the fight against cavities." Available in Mint-Shield flavor, Listerine Tooth Defense costs between $3.29 and $5.89, depending on the size. Johnson & Johnson gained the brand through its $16.6 bil. acquisition of Pfizer Consumer Healthcare in December. Its ACT fluoride rinse was divested at that time and picked up by Chattem (1"The Rose Sheet" Jan. 8, 2007, In Brief)...
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