Beauty Marketing In 2007 Will Celebrate Individuality, Mind The Environment
This article was originally published in The Rose Sheet
Executive Summary
Expect trends in personal care marketing this year to reflect the environment's prioritization in the public consciousness and a desire among consumers to express and define one's identity, says product and retail interior designer Kenneth Hirst, founder of New York City-based Hirst Pacific Design
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Marketing In Brief
Merle Norman: Three-step skin-care system for men will debut in Merle Norman stores Feb. 1, Los Angeles-based retailer announces. MN for Men comprises a foaming cleanser to dissolve excess oil and impurities, a lightweight, non-greasy moisturizer and Post-Shave Balm, a light gel that "calms and soothes skin after shaving," firm says. The products will retail for $16 apiece. Sample sizes of the products were introduced in November 2006, when the company launched an MN for Men travel-sized gift set. Selling for $25, the set contains a 2 oz. bottle of the cleanser and 1 oz. samples of the moisturizer and post-shave balm...