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L’Oréal expands

This article was originally published in The Rose Sheet

Executive Summary

Firm announces April 12 that it has fully acquired professional salon distributor Beauty Alliance in an effort to strengthen its U.S. professional hair-care business; L'Oreal acquired a 30% minority interest in the distributor in July. Beauty Alliance, which comprises 870 distributor sales consultants and 400 professional outlets selling to 125,000 salons, will operate as a separate unit within L'Oréal's professional products division. Separately, L'Oréal announces first-quarter sales, with consumer product sales increasing 8.2% on a like-for-like basis to $2.92 bil. on the strength of Garnier, L'Oréal Paris and Maybelline, while The Body Shop recorded sales growth of 6.4% to $229.9 mil. Professional products advanced 7.5% to $736.2 mil. Net cosmetic sales were $5.47 bil., representing 8% growth...
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