Colgate Reaps Benefit Of Marketing Dollars Sown, Remains Market Leader
This article was originally published in The Rose Sheet
Executive Summary
Marketing initiatives to support a steady chain of new products - including Colgate Total Advanced Clean and Max Fresh First toothpastes - paid off during the first quarter of fiscal year 2007, increasing sales by double digits, according to Colgate-Palmolive
You may also be interested in...
“Super-Premium” Launches Fuel Colgate Sales, Market Share Gains
Colgate Total Advanced Whitening is a premium whitening toothpaste featuring a "superior cleaning system," Colgate-Palmolive said during its year-end analyst call Jan. 31
“Super-Premium” Launches Fuel Colgate Sales, Market Share Gains
Colgate Total Advanced Whitening is a premium whitening toothpaste featuring a "superior cleaning system," Colgate-Palmolive said during its year-end analyst call Jan. 31
Colgate Oral Care Drives North American Growth In Q3
Colgate-Palmolive's U.S. oral-care business achieved double-digit sales growth and market share gains on the launch of "super premium" products and promotions during the third quarter of 2007, the firm reported during an Oct. 30 analyst call