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Helen of Troy buys Belson

This article was originally published in The Rose Sheet

Executive Summary

Firm announces the acquisition of Belson Products, the professional salon division of Applica Consumer Products that markets Gold 'N Hot, Curlmaster, Premiere and other salon tools, spa products and accessories. Belson distributes its items to beauty suppliers and distributors in the U.S., Canada and the U.K. The addition of Belson to Helen of Troy's lineup will "continue to strengthen our leadership position in the professional distribution channels," according to Helen of Troy Chairman, CEO and President Gerald J. Rubin...
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