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Vaseline talks Skinvoice

This article was originally published in The Rose Sheet

Executive Summary

89% of African-Americans say taking care of their skin is "very important," with 49% ranking skin as "most important to them" above their hair, figure, makeup and clothes, according to Unilever's Vaseline Skinvoice Survey, which asked 1,476 readers of Essence magazine in early April the question "What does your skin mean to you?" The media influenced only 4% of the respondents' personal standards of beauty, the survey found, with 75% identifying their family, 10% their friends, 9% the community and 5% pop culture as an influence. The campaign, backed by actress S. Epatha Merkerson of NBC's "Law & Order" and R&B singer/songwriter Kelly Rowland, is supported online at 1www.skinvoice.com, where consumers can share their thoughts, Unilever says...

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