Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MOP: C-system C-straight smoothing hair care will launch this July "just in time to combat summer frizz and unruly hair," Modern Organic Products says. The items - shampoo, conditioner, straightening cream and shine lotion - provide a four-step regimen "for anyone seeking straight hair," brand claims. Smoothing Shampoo contains amino acids, antioxidants and citrus extracts to preserve color and promote healthy-looking hair; Smoothing Conditioner features certified organic mango and orange - rich in antioxidants and vitamins A, C and E - to detangle and nourish mistreated hair; and Straightening Cream offers a light anti-humectant to control frizz without adding weight to hair. Lastly, Smoothing Shine Lotion contains a UV shield derived from cinnamon to protect hair from the summer sun, MOP says. Free of sulfates and parabens, the products retail for $14 to $18 at select salons and specialty stores worldwide...
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MOP: C-system C-straight smoothing hair care will launch this July "just in time to combat summer frizz and unruly hair," Modern Organic Products says. The items - shampoo, conditioner, straightening cream and shine lotion - provide a four-step regimen "for anyone seeking straight hair," brand claims. Smoothing Shampoo contains amino acids, antioxidants and citrus extracts to preserve color and promote healthy-looking hair; Smoothing Conditioner features certified organic mango and orange - rich in antioxidants and vitamins A, C and E - to detangle and nourish mistreated hair; and Straightening Cream offers a light anti-humectant to control frizz without adding weight to hair. Lastly, Smoothing Shine Lotion contains a UV shield derived from cinnamon to protect hair from the summer sun, MOP says. Free of sulfates and parabens, the products retail for $14 to $18 at select salons and specialty stores worldwide.... Clinique: Brand's fall color collection focuses on creating a bold, dramatic eye with shades of "blackened color," Estee Lauder division says. Eyes will pop in four new shades of Colour Surge Eye Shadow Trio - Totally Neutral, Blushing Nude, Ebb and Flow and Come Heather, and two limited-edition shades, Black Truffle and Crème Brulée, retailing for $21.50 apiece, Clinique says. Two new shades of waterproof, smear-proof Brush-On Cream Liner - Graphite and Egyptian - will join the lineup for $14.50 each. Lips will retain a dewy luster with three new shades of sheer Almost Lipstick - Black Raisin, Black Raspberry and Black Plum - priced at $14. Existing products such as Naturally Glossy Mascara, High Impact Mascara, Lash Doubling Mascara and High Definition Lashes, as well as Blushing Blush Powder Blush, round out the collection, Clinique says. Items will be available on-counter in August.... Aveda: Aveda's Fall/Winter 2007 Face Color Collection is inspired by "creamy, flawless complexions, daring, metallic eyes and a bold, scarlet pout," Estee Lauder brand says. Aveda's Petal Essence Face Accents warm skin with shades of sienna, apricot, rose and ruby in three new color trios - Sienna Glow, Petal Lights and Ruby Vapor - for $42 apiece. For dramatic eyes, the lineup includes three shades of Eye Color Duo: Honeycomb/Bluebell (creamy yellow and electric blue), Gilded Gold/Antique Rose (deep gold and cranberry) and Greenmist/Seaglass (smoky beige and sea green) for $15, and two metallic shades of Eye Definer - Silhouette (dark grey) and Caspia (burgundy brown) for $12. Lip Shine in Night Iris ($13.50) and two shades of Lip Glaze - Poppy and Pitaya - invoke a pretty pout for $15. Items will be available in Aveda locations and online at the brand's Web site in September.... |