HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

MOP: C-system C-straight smoothing hair care will launch this July "just in time to combat summer frizz and unruly hair," Modern Organic Products says. The items - shampoo, conditioner, straightening cream and shine lotion - provide a four-step regimen "for anyone seeking straight hair," brand claims. Smoothing Shampoo contains amino acids, antioxidants and citrus extracts to preserve color and promote healthy-looking hair; Smoothing Conditioner features certified organic mango and orange - rich in antioxidants and vitamins A, C and E - to detangle and nourish mistreated hair; and Straightening Cream offers a light anti-humectant to control frizz without adding weight to hair. Lastly, Smoothing Shine Lotion contains a UV shield derived from cinnamon to protect hair from the summer sun, MOP says. Free of sulfates and parabens, the products retail for $14 to $18 at select salons and specialty stores worldwide...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS014753

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel