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La Roche-Posay for skin cancer prevention

This article was originally published in The Rose Sheet

Executive Summary

This month, La Roche-Posay is donating a portion of the proceeds - up to a total of $10,000 - from sales of Anthelios SX Daily Moisturizing Cream with SPF 15 to The Skin Cancer Foundation, according to a June 4 release. "As the makers of a new sun-care product, we felt it was fundamental to support The Skin Care Foundation in their efforts to educate the public about the dangers of skin cancer and the steps that can be taken to help prevent ... the fastest-growing cancer in the U.S.," Yannick Raynaud, VP-marketing and medical detailing, states. Formulated with the Mexoryl SX organic, highly photo-stable sun filter for protection against short UVA waves for long periods of time, Anthelios SX is the first sunscreen formula to be approved by FDA since 1988, La Roche-Posay says (1"The Rose Sheet" May 21, 2007, In Brief)...

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