Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Zia Natural Skincare: Luxury naturals line expands Zia For Men to include four new multi-functional products designed to target guys' biggest concerns about keeping their skin "healthy, balanced and protected," firm says. Formulated with wheat protein, sea kelp, tea tree oil and lavender essential oils, Triple Action Wash is gentle enough to cleanse the face while effective enough to wash away dirt and sweat from the body and hair. Triple Protection Lotion SPF 15 contains linseed and rosemary oils to hydrate and protect skin on the face, body and scalp, Zia claims. ActiClean Skin Clearing Face Wash contains tea tree, lemon and apple extracts to regulate sebum production and keep complexions clear, while Dual Protection Eye Cream SPF 15 brightens the area around the eyes with ginseng extract, cucumber and gotu kola extract. The products, which retail for $9.95 to $13.95, are available for sale at Whole Foods stores nationwide...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says