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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Zia Natural Skincare: Luxury naturals line expands Zia For Men to include four new multi-functional products designed to target guys' biggest concerns about keeping their skin "healthy, balanced and protected," firm says. Formulated with wheat protein, sea kelp, tea tree oil and lavender essential oils, Triple Action Wash is gentle enough to cleanse the face while effective enough to wash away dirt and sweat from the body and hair. Triple Protection Lotion SPF 15 contains linseed and rosemary oils to hydrate and protect skin on the face, body and scalp, Zia claims. ActiClean Skin Clearing Face Wash contains tea tree, lemon and apple extracts to regulate sebum production and keep complexions clear, while Dual Protection Eye Cream SPF 15 brightens the area around the eyes with ginseng extract, cucumber and gotu kola extract. The products, which retail for $9.95 to $13.95, are available for sale at Whole Foods stores nationwide...
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