Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
BodyScapes for Her: Men's skin-care line BodyTools launches shaving products for women, firm announces June 7. Available this month, the line includes two items - Shave Cream, which is enriched with tea tree oil, lanolin, apricot kernel oil and aloe to moisturize and soothe skin, and SPF 15 After Shave/After Wax Repair moisturizer, which prevents razor bumps and acne with stabilized aspirin and a 3% tea tree oil solution, respectively, firm says. Product also contains BodyTools' exclusive Anti-Oxidant Power Blend for "maximum protection from free radical damage," company adds. The 16-oz. shave cream will retail for $39.50 and the 16-oz. repair moisturizer for $59...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says