P&G Should Drop “Dentist-Recommended” Crest Pro-Health Claim – NAD
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble should modify ads relating to its Crest Pro-Health toothpaste, including those that suggest the product is recommended for use by dentists, the National Advertising Division (NAD) concludes in its report dated April 18
You may also be interested in...
Colgate Optic White Comparison To P&G Whitestrips Unsupported – NAD
The National Advertising Division rules that Colgate provided “insufficiently reliable” evidence to support the claim “Same Whitening Ingredient As Strips” on packaging for its Optic White toothpaste, as such language suggests the different delivery systems are comparably effective. Procter & Gamble challenged the firm’s ads in defense of its Crest 3D White whitestrips.
P&G Faces Proposed Class Action Alleging Fraud Over Crest Pro-Health Rinse
A proposed class action lawsuit alleges Procter & Gamble failed to warn consumers that its Crest Pro-Health Rinse may stain teeth and impair the sense of taste
P&G Faces Proposed Class Action Alleging Fraud Over Crest Pro-Health Rinse
A proposed class action lawsuit alleges Procter & Gamble failed to warn consumers that its Crest Pro-Health Rinse may stain teeth and impair the sense of taste