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Babaii hair care for WildAid

This article was originally published in The Rose Sheet

Executive Summary

Celebrity hairstylist David Babaii and actress Kate Hudson partner to launch David Babaii for WildAid, an "innovative" new brand of professional hair-care products and styling tools that will donate a percentage of its sales to the global wildlife conservation organization. The hair-care collection features "an exclusive blend of exotic natural ingredients" and is free of sulfates, parabens, animal products and animal testing, the group says. Hudson will act as the line's spokesmodel, appearing in print ads and on the brand's Web site, 1www.davidbabaiiforwildaid.com...
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