Drom Fragrances Answers Demand For Healthy, Green Options With Pureganic
This article was originally published in The Rose Sheet
Executive Summary
Drom Fragrances' development of the pureganic essential oils line caters to a heightened enthusiasm among consumers for organically derived products that drom believes is not merely a trend but an attitude here to stay
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People In Brief
MAC: Estee Lauder brand announces two promotions - Nick Gavrelis to VP-global product development, face and PRO, and Guillaume Jesel to senior VP-global marketing. Formerly executive director of global product development for MAC face and PRO, Gavrelis "will continue to lead product development in the growth and strategic portfolio development of MAC foundations, concealers and powders, and further expand MAC PRO products and services, artistry tools and brushes," reporting to Jennifer Balbier, senior VP-product development, MAC worldwide, firm says. The new VP returned to MAC in 2001 after leaving in 1999 to launch "specialty niche color cosmetic line" Pretty Pretty. Previously he managed makeup artist training on the East Coast for MAC after serving as national beauty director at Nordstrom. Jesel - reporting to John Demsey, group president, The Estee Lauder Companies - "will continue to lead the MAC global marketing efforts with five strategic areas of focus: product marketing, consumer marketing, new launch management, makeup artistry and artist research." Also, he now will oversee MAC's Artist Relations department and creation of an Alternative Media department. "A global strategic thinker who is invaluable to MAC," Jesel held marketing positions at Lancôme before joining Lauder in 2000...
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