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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Max Green Alchemy: Personal-care marketer is entering the anti-aging category with the launch of a new skin-care brand called Elemeni, according to a June 14 release.The collection is making its debut with three facial serums that harness the "intensive healing" powers of pure organic plant oils such as Rosa Moschata oil, kukui nut oil, sandalwood oil and Bulgarian rose otto oil, firm says. Designed to address UV damage, fine lines and wrinkles, rosacea and scarring, the oils are available in normal, dry and oily complexion formulations. Elemeni Face Oils, which are up to 97% certified organic and carry the PETA cruelty-free and vegan endorsement, will retail for $34. The oils can be found at Pharmaca, Elephant Pharm, select Whole Foods Markets, independent health stores, salons, spas and online at 1http://www.maxgreenalchemy.com/...
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