Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Hawaiian Tropic: Company is rolling out 2-in-1 offerings this summer with three varieties of Duo Pack, which pair a tube of Hawaiian Tropic product with a small jar of coordinating product, firm says. For instance, the firm's Oil Free Sensitive Skin SPF 50+ with Sensitive Skin Lip Balm SPF 45+ Duo Pack pairs the high-SPF sunscreen with a matching lip balm to keep every bit covered while in the sun; the balm's jar acts as a convenient screw top for the tube. The Instant Island Glow Daily Moisturizer with Tinted Lip Gloss SPF 15 Duo Pack and the Ozone Sport Sunscreen SPF 45+ with Zone Guard Spot Protection SPF 65+ Duo Pack are also available; items retail for $9.99...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says