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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Hawaiian Tropic: Company is rolling out 2-in-1 offerings this summer with three varieties of Duo Pack, which pair a tube of Hawaiian Tropic product with a small jar of coordinating product, firm says. For instance, the firm's Oil Free Sensitive Skin SPF 50+ with Sensitive Skin Lip Balm SPF 45+ Duo Pack pairs the high-SPF sunscreen with a matching lip balm to keep every bit covered while in the sun; the balm's jar acts as a convenient screw top for the tube. The Instant Island Glow Daily Moisturizer with Tinted Lip Gloss SPF 15 Duo Pack and the Ozone Sport Sunscreen SPF 45+ with Zone Guard Spot Protection SPF 65+ Duo Pack are also available; items retail for $9.99...
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