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Carolyn New York launches Web site

This article was originally published in The Rose Sheet

Executive Summary

Carolyn New York Nail Colors launches 1www.carolynnewyork.com, a consumer Web site designed to reflect the "New York chic" of Carolyn New York nail products. "Like New York itself, this Web site is designed for speed," firm states in July 5 release. The site hosts a pop-up "back story" behind each color's name, ranging from Cheating in Queens (a rich, racy red) to Times Square (an electric tangerine). The Web site will be updated everyday with new products, holiday gift ideas, super savings and coupons, the company says. All formulas are DPB-free...
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