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Men’s Market To Grow On Simplicity, Masculinity And One Blockbuster Brand

This article was originally published in The Rose Sheet

Executive Summary

It will take "one key blockbuster player" to come in at the mass level to galvanize men's personal care, according to Stephan Kanlian, chair of the master's degree program in cosmetics and fragrance marketing and management at the Fashion Institute of Technology in New York
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