Cosmoprof North America In Brief
This article was originally published in The Rose Sheet
Executive Summary
Aqua Tan: Los Angeles, Calif. firm's skin-care line formulated with "sacred water" launches at Cosmoprof North America trade show in Las Vegas July 15. Aqua Tan items contain spring water from the Healing Grotto of Lourdes, France and water from the Dead Sea, company says. New items include Gentle Purifying Gelee, an exfoliating wash featuring white and green tea extracts; Self-Tanning Body Milk, enriched with vitamin B5, avocado and kukui nut oil; and Sensual Tan Extender, which contains CoQ10, DMAE, ALA and kukui nut oil. Firm also will launch SPF 30 Perfect Pearl Protection for Faces. Items will retail for $36 to $45 at select spas...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says