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Coty signs McGregor

This article was originally published in The Rose Sheet

Executive Summary

Actor Ewan McGregor will be the face of a new Davidoff fragrance for men, firm's prestige unit announces. The fragrance - to "dawn a new era" for the fragrance portfolio - will bow in 2008. McGregor will appear in TV and print ads as part of the global launch campaign. "Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff fragrance," Francoise Mariez, senior VP of International European Marketing Licenses division, states...
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