People In Brief
This article was originally published in The Rose Sheet
Executive Summary
Symrise picks up perfumer: Jean-Claude Delville has joined the international flavors and fragrances supplier as vice president, senior fine fragrance perfumer, according to a July 23 release. Creations attributed to Delville - who has worked with such companies as Créations Aromatiques, Quest, IFF and Firmenich during his 30 years in the industry - include Cabotine (Gres), Vera Wang (Coty), Organza Indecent (LVMH/Givenchy), Parfum d'Eté (LVMH/Kenzo), Very Sexy for Him (Victoria's Secret), Can Can by Paris Hilton (Parlux) and Curve (Liz Claiborne), as well as fragrances for Estee Lauder, Symrise notes. Delville will work out of Symrise's Fine Fragrance Studio in New York...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says