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Inter Parfums buys Lanvin brands

This article was originally published in The Rose Sheet

Executive Summary

Fragrance firm's 72%-owned Paris subsidiary, Inter Parfums SA, has acquired the worldwide rights to Lanvin brand names and international trademarks listed under Class 3 - those associated with soaps, perfumery, essential oils, cosmetics and hair lotions - for roughly $29.7 mil. in cash, according to an Aug. 1 release. The two companies' licensing contract signed in June 2004 has been terminated (1"The Rose Sheet" June 7, 2004, In Brief). Under the new agreement, "Inter Parfums will also pay to Lanvin a sales-based fee for technical and creative assistance in new product development to be rendered by Lanvin in connection with the use of the Lanvin trademark through June 30, 2019." Lanvin has the right to repurchase the brands and trademarks in 2025. "Lanvin has quickly become the second-largest brand in our prestige fragrance portfolio," Inter Parfums Chair and CEO Jean Madar notes. "Our decision to buy Lanvin Perfumes is indicative of our long-term commitment to growing the Lanvin fragrance business." Lanvin brands include Eclat d'Arpège, Rumeur and Paul Smith...
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