HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Nude Skincare: UK-based brand is slated to launch in the U.S. this fall. Touted as "biocompatible," line incorporates pre- and probiotics to "strengthen the skin's natural biology to reduce premature aging, inflammation and dehydration"; peptides, phytoactives and bioactives to "target the causes and signs of aging"; antioxidants to guard against environmental damage; and "beautiful ingredients such as cupuacu, manketti, baobab and avellana [to] provide essential fatty acids, nutrition and hydration." Fifteen products make up the line - Hydrating Water, three cleansers, three moisturizers, six treatments (including two masks, Advanced Smoothing Complex and Replenishing Night Oil), and two body items (Smoothing Body Refiner and Hibiscus Monoi). Products - which range in price in the UK from £8 to £54 - are devoid of parabens, sulphates, PEGs and other "potentially harmful" ingredients and do not compromise the skin's acid mantle, which defends against external damage and "provides the perfect environment for microflora, the skin's good bacteria, to naturally moisturize and hydrate the skin," firm says...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS014894

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel