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Posen signs with Selective Beauty

This article was originally published in The Rose Sheet

Executive Summary

Fashion designer Zac Posen has inked his first fragrance deal with Selective Beauty, the firm announces July 26. Selective Beauty will handle the development, marketing, distribution and public relations for the brand, with the first scent expected to launch in spring 2009. The French fragrance firm recently opened a subsidiary in the United States,; this is one of the first licensing agreements Selective Beauty U.S. has entered into with an American brand after establishing its distribution network in the country. "This is a tremendous partnership," says Sylvie Ganter, president of Selective Beauty U.S. Posen "is our dream partner, the true epitome of modern luxury"...
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