Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Susan Blond: Natural skin-care brand Earthen unveils non-irritating InstantPeel exfoliant, which employs protein and enzyme extracts such as albumin, collagen and lipoprotein to rid the skin of impurities and residue, awarding "dramatically improved" texture and vibrancy, according to Aug. 7 release from parent company Susan Blond. InstantPeel is free of oils, detergents, scent and artificial colorants and is hypoallergenic, company says. Clinically formulated to only adhere to dead cells and sebaceous buildup, and with an acidity level that is close to neutral, InstantPeel does not burn or scratch, "but rather binds itself to the damaged and unwanted cells allowing them to be simply rinsed from the face with warm water," firm says. A box set of six single-use packets - "perfect for the traveler on the go" - retails for $50 at Saks Fifth Avenue and 1www.instantpeel.com...
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Susan Blond: Natural skin-care brand Earthen unveils non-irritating InstantPeel exfoliant, which employs protein and enzyme extracts such as albumin, collagen and lipoprotein to rid the skin of impurities and residue, awarding "dramatically improved" texture and vibrancy, according to Aug. 7 release from parent company Susan Blond. InstantPeel is free of oils, detergents, scent and artificial colorants and is hypoallergenic, company says. Clinically formulated to only adhere to dead cells and sebaceous buildup, and with an acidity level that is close to neutral, InstantPeel does not burn or scratch, "but rather binds itself to the damaged and unwanted cells allowing them to be simply rinsed from the face with warm water," firm says. A box set of six single-use packets - "perfect for the traveler on the go" - retails for $50 at Saks Fifth Avenue and 1 www.instantpeel.com.... Sweet Beauty: Firm's organic chocolate Sugar Scrubs - "packed with exotic sugar granules, minerals and essential oils" - scrub away dead skin and debris to "revive the skin's natural sparkle," according to Aug. 7 release. Chocolate contains anti-oxidants that protect the skin from free radicals that can damage natural elasticity, firm says, noting that it uses premium organic fair trade chocolate instead of chocolate by-products. Three versions of the scrub retail for $17 on the firm's Web site. Cherish (Chocolate Coconut) contains organic cane sugar, coconut and grapeseed oils, coconut flakes, cocoa powder, rosemary extract and vitamin E - "the ultimate indulgence without the added calories," company says. Nourish (Triple Chocolate) is formulated with moisturizing babassu oil and demera sugar crystals to promote collagen production and help scrub away dry skin, as well as cocoa nibs, organic cocoa powder and cocoa absolute. Finally, Sense (Mocha) features coffee bean butter, ground organic espresso beans and coffee essential oil to "jumpstart your skin care regimen".... Skindred Soul: New anti-aging line offers the highest amount of antioxidants and vitamins available in skin care, Skindred Soul claims. Formulated for extremely sensitive skin but suitable for any skin type, products contains aloe vera, green tea, licorice extracts, vitamins A and E and a "mineral sunscreen" that provides SPF 25 protection. Skindred Soul also contains EUK-134, an ingredient "proven to repair and prevent UV-induced DNA damage," firm says. The line - 90% natural, according to the company - is formulated without alcohol, perfumes, dyes, parabens, essential oils and petrochemicals. Now available on the firm's Web site, Skindred Soul comprises a cleanser, toner, serum and exfoliant; prices range from $25 to $69. An anti-aging cream, day cream, hair conditioner and hair and body wash are coming down the pipeline, the company indicates.... |