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Liberty Media invests in Borba

This article was originally published in The Rose Sheet

Executive Summary

QVC owner Liberty Media has acquired a stake in Borba LLC through its Liberty Interactive Group, the firm announces Aug. 15. The investment will enable Liberty to "participate in the value creation stemming from Borba's distribution through QVC." Terms of the deal were not disclosed. Borba, which sells beauty supplements and topical anti-aging products, debuted on QVC in May 2006. The company has sold almost $5 mil. worth of items on QVC since then, Liberty says. "BORBA is one of the most highly respected brands in this growing sector of the health and beauty business," QVC CEO Meade Rudasill says. Borba's items are also available at Sephora, Ulta, Macys and other national retailers...

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