People In Brief
This article was originally published in The Rose Sheet
Executive Summary
Redken U.S. promotions: Kristen Marsh has been tapped for assistant VP-U.S. marketing for haircolor and texture, company announces Aug. 16. Marsh had six years of experience in the beauty industry when she joined Redken in 2003 as director of U.S. marketing, haircolor and texture, firm says. Since then, she has "been instrumental" in the launches of Shimmer One, Redken Color Gear and Blonde Icing Conditioning Cream Lightener, among other projects. Roberta Capozzoli has been named Redken's director of finance. Capozzoli became a senior financial analyst at Redken in 2003 after three years as a "finance explorer" within L'Oréal's Explorer Program. Lauren Consiglio has been appointed director of U.S. marketing for styling, men's and chain accounts. Previously the senior manager of Redken for Men, Consiglio led the development of firm's Super Bowl Sweepstakes and Father's Day promotions, Redken says. Patricia Engle is Redken's new director of U.S. marketing, haircare...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says