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Sephora Best of 2007

This article was originally published in The Rose Sheet

Executive Summary

Beauty retailer has named its customers' favorites for the year. Over 100,000 consumers voted online for products ranging from color cosmetics to sun care to fragrance. Voters chose GoSmile Advanced Formula B1 Tooth Whitening On the Go - a tooth-whitening kit consisting of a set of ampoules designed for "on the go" whitening - as the "Biggest Beauty Breakthrough" of 2007. Other winners include Bare Escentuals, which took home the Best Foundation and Best Powder awards for its bareMinerals SPF 15 foundation and Mineral Veil. Nars won on three counts for its Dolce Vita lipstick and its Orgasm-shade lip gloss and blush. In skin care, Philosophy took home one award for its Purity Made Simple face cleanser and another for its Hope in a Jar moisturizer. Frederic Fekkai got the nod for its Technician shampoo and conditioner for dry, damaged and color-treated hair. Best Eye Treatment went to Kinerase for its Intensive Eye Cream. A full list of winners is available on the Sephora Web site...
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