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Unforgivable Woman

This article was originally published in The Rose Sheet

Executive Summary

Debut of first women's scent from Sean John Fragrances, founded by entertainment mogul Sean "Diddy" Combs, was celebrated Sept. 19 with a launch party held inside a $35 mil. mansion "in one of New York's most exclusive neighborhoods" and broadcasted live on the Internet, "allowing millions of viewers to have unlimited VIP access to the red carpet arrivals and even go inside this celebrity-packed event," according to marketer Estee Lauder. Guest celebrity hosts Terrence J and Rocsi from BET's "106 & Park" top-ten video countdown guided viewers through the party and passed along user-generated questions to Diddy and other celebrities via instant message. Unforgivable Woman is available this month in department and specialty stores nationwide; it retails for $55 for 2.5 oz. and $75 for 4.2 oz. Advertising also launching in September in national and regional magazines, as well as non-traditional media, features model Jessica Gomes as shot by photographer Eric Ogden. Lauder says the campaign is "as racy as [Sean John's] first fragrance campaign" in support of the men's Unforgivable scent - the top-selling new fragrance of 2006 (1"The Rose Sheet" May 21, 2007, p. 7)...

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