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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Coty Prestige: A new Chloe scent for women - the first since Coty acquired Unilever Prestige two years ago - will debut on counters in February 2008, according to Sept. 25 release (1"The Rose Sheet" July 18, 2005, p. 8). The fragrance will launch simultaneously in Europe, the U.S., Canada, Southeast Asia, Japan, the Middle East and Australia. "This new women's fragrance reflects the values of the Chloe brand: a contemporary vision of femininity, both aspirational and universal," Michele Scannavini, Coty Prestige president, remarks. Company stresses the importance of the Chloe acquisition in its development, noting that Coty "now holds the leading position on the worldwide fragrance market. The new scent follows Chloe Collection, which bowed in 2005...

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Pure & Natural for eco-fashion

Naturals-inspired personal care brand Pure & Natural will sponsor Future Fashion, an eco-friendly runway show, in anticipation of its February launch in mass doors, the brand announces Jan. 25. The show on Jan. 31 kicks off New York Fashion Week with a display of creations by top-shelf designers including Burberry, Derek Lam, Diane Von Furstenberg, Versace, Michael Kors, and others. Future Fashion is "geared toward raising awareness about the need to use sustainable materials in the fashion industry," Pure & Natural says. Brand offers "eco-conscious" body wash, liquid hand soap and bar soap, all formulated with natural ingredients and packaged in recycled materials (1"The Rose Sheet" Oct. 1, 2007, In Brief)...

Pure & Natural for eco-fashion

Naturals-inspired personal care brand Pure & Natural will sponsor Future Fashion, an eco-friendly runway show, in anticipation of its February launch in mass doors, the brand announces Jan. 25. The show on Jan. 31 kicks off New York Fashion Week with a display of creations by top-shelf designers including Burberry, Derek Lam, Diane Von Furstenberg, Versace, Michael Kors, and others. Future Fashion is "geared toward raising awareness about the need to use sustainable materials in the fashion industry," Pure & Natural says. Brand offers "eco-conscious" body wash, liquid hand soap and bar soap, all formulated with natural ingredients and packaged in recycled materials (1"The Rose Sheet" Oct. 1, 2007, In Brief)...

Mergers & Acquisitions In Brief

Kao buys Molton Brown: Japanese consumer products company acquired UK luxury personal care firm Molton Brown for $298 mil. (£1=$1.75) from Bridgepoint Capital, private equity firm announces July 15. Kao filed documents related to a potential acquisition of Molton Brown June 26 with Germany's Bundeskartellamt, or Federal Cartel Office, which enforces fairness laws in the country. Molton Brown markets color cosmetics, skin care, hair care and bath and body care, and is distributed in the U.S. in department and specialty store doors like Bloomingdale's, Neiman Marcus, Barneys New York and bluemercury, in addition to two standalone stores in New York City. Kao's beauty care portfolio includes mass market Jergens and Bioré skin care brands, Ban antiperspirants and John Frieda hair care, which the company acquired in 2002 (1"The Rose Sheet" Aug. 5, 2002, p. 5)...

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